YouTube Music is not something many people know about. Since YouTube has music videos, people oft forget they have a whole streaming platform as well. So they tasked us with a hard hitting campaign, that lets people know that YouTube Music is its own app.
Copywriter: Vincent Morrone
The story
In this DR campaign, we wanted to get across that YouTube Music has a ton of awesome features that make it just as compelling as its competitors, but with the added benefit that is has one of the largest catalogs of music with over 100 million songs and a ton of other assistive smart features.
To do this we worked with an animation house to highlight the app and the music through fun :15 second spots. Overall we made 16 unique spots, with cutdowns and (several) resizes. Below is a small sample of my favorites.
The Spots
