Union Bank decided to rebrand. Banks are by and large, the same. Especially when it comes to creative. But Union Bank wanted to do something different. It wanted to differentiate itself by talking directly to the people and the things that mattered most to them. Their detail. Using their brand launch spot, we were tasked to blow it out into social assets as well as create a social content series that had nothing to do with banking, and all to do with just their customers.
Copywriter: Shauna Mahoney // Tammy Tripp
The ANTHEM SPoT
Content Series
Using the theme of “Your Details Matter”, we wanted to create a content series that could extend the lifespan of the brand spot and do something that had nothing to do with ‘banking’ on the surface. We wanted to appeal to the consumers behind the debit cards and what made them tick.
Social Campaign
To support the brand launch, we created a consistent message both leveraging our own assets from the campaign as well as stock imagery to reinforce their new message and platform of “Your Details Matter”.
